With just under a month until the lifting industry celebrates Global Lifting Awareness Day – or GLAD as it was christened when it was launched last year – the whole team at REID is gearing up to tell everyone who will listen just how proud we are to be part of this fantastic industry

We’re backing the Lifting Equipment Engineers’ Association (LEEA)’ campaign to help raise the profile of the industry right around the world and hopefully spark the interest and imagination of the next generation of recruits.

We’re already compiling a very long list of reasons why the lifting industry is so vital to so many other industry sectors – not just in terms of safety but productivity too (as a quick scan of our case studies will testify). And, we’re creating some exciting new content which we’ll share on our social media platforms on 8 July to show the enthusiasm and passion of our team and give a glimpse behind the scenes here at REID.

This is an industry which makes the seemingly impossible happen safely every day, and we think that’s something which is definitely worth celebrating. There are lots of exciting things being planned globally for the big day – from onsite videos to free training tips, and you can expect to see us liking, sharing and joining in online.

In its first year, #GLAD2020 achieved 1000 mentions on social media. As we emerge from the pandemic, it’s fair to assume there will be even more this time around, and REID will certainly be doing our bit. We’d love to think that our customers will get involved as well and share our content – or, even better, post their own reasons why the lifting industry makes them GLAD.

All the information on the #GLAD2021 campaign is here: https://bit.ly/34CtwU8 and at www.leeaint.com