Today is the industries second Global Lifting Awareness Day #GLAD2021 and here at REID, we’re joining in and sharing what makes us and so many of our team ‘GLAD’ to be part of the global lifting industry.

We know it’s exciting, dynamic and, quite literally, lifesaving, but we also asked members of our team across the business within the US and from our HQ in the UK to sum up in just a few words what this industry means to them.

We heard things like: “full of challenges, but also full of excitement”, “full of passionate individuals that care about their work, their plant and their community”, “I love that we get to be part of making sure people are performing their jobs safely” and “I work and talk with people all across the world and learn about applications I would never have known existed”.

Some words and phrases came up time and time again in

the responses we received, and it is those which probably best capture the passion and commitment of the REID team for this industry.

Unsurprisingly perhaps, it was ‘Team’ which came up the most – both within REID and in partnership with our distributors and customers, and there was a real appreciation of working together in such a strong and supportive environment. Then it was ‘Diverse Applications’ with lots of references to the endlessly fascinating applications where REID davits and gantries are deployed around the world.

Third on the list was ‘A safe world’ with so many of team – whether they are working in design, sales or

operations - relishing the fact that our innovative products enhance safe working environments right around the globe. Then that interesting word ‘challenge', a fact of life in the lifting industry of course, and one of the main reasons why so many people at REID get such a buzz out of coming to work.

‘Fast moving’ and ‘Evolving’ were equally popular, with lots of the team saying they enjoy the fact that no two days are ever the same in the lifting industry.  They like the continuous focus both at REID and beyond on developing new solutions in product design, sales, marketing and logistics and are glad that this is an industry with a forward-looking perspective.

Discover what makes our team “GLAD” to be a part of the lifting industry!

“I’m GLAD to be a part of this industry because the lifting industry helps to build critical infrastructure… they make things happen! We help that industry and most importantly, we work every day to keep the workers in that industry safe, so they can go home at the end of the day. The lifting industry is a diverse industry that touches nearly every aspect of our lives… energy markets – both new and legacy, industry, retail buildings, warehouses, transportation… you name it… gravity is a formidable force, we help to overcome it! I’m GLAD to be a part of the REID Lifting team because it is full of passionate individuals that care about their work, their planet and their community… I see this in REID Lifting every day and I’ve seen it across much of the industry as well.”

NATE DAMRO, EXECUTIVE VICE PRESIDENT

“Working as a Marketeer within the Lifting Industry over the past 2 years has presented myself and my team, fantastic new opportunities to introduce modern marketing approaches, something in which we have embraced full heartedly here at REID Lifting. I’m GLAD to be a marketeer not only at REID, but in an industry that’s so diverse and evolving like that of the Lifting Industry.”

LAURA MORGAN, MARKETING MANAGER

"I have worked at REID Lifting for over 15 years and have had the pleasure of seeing the company progress over the years bringing out a range of new and market leading products for a range of industries including the Water and Wastewater, Oil and Gas and Automotive. I’m GLAD to have been involved in the building of all different products which are shipped around the world. Starting from a family business to growing into a large company today.”

MARTYN SMITH, A&T TECHNICIAN

“Working for the lifting industry has been an incredible journey so far, full of challenges but also full of excitement. Here at REID, we have an amazing team of engineers focusing in the development of lifting solutions, and in providing technical support to all our customers around the world. There is no challenge too great for our team.”

CRISTINA MOREAU, ENGINEERING & IT MANAGER

“I joined the lifting industry with little to no knowledge of how much impact this industry had on my daily life, I am GLAD to have had the experience to learn first hand how important and diverse this industry is. A marketeer working within the industry means no two days are the same and it has given me some great opportunities to develop my skills.”

BAILEY LEWIS, MARKETING ASSISTANT

“I’m GLAD to work within the lifting industry because having the right lifting equipment is critical for any project and REID Lifting’s equipment allows us to provide a solution.”

LORI STEVENSON, REGIONAL SALES MANAGER 

“I'm GLAD to be a part of the lifting industry because it's given me incredible opportunities to travel across the world, allowing me to experience different places, cultures and people. While working with REID Lifting, I've enjoyed helping people carry out their day to day work in a safer and more effective manner, while also being able to work alongside and learn from some tremendously talented colleagues.”

TIM BATTERSBY, BUSINESS DEVELOPMENT MANAGER

“Working within the lifting industry for over 15 years I have had the privilege of being part of a constantly evolving industry, striving to develop innovative products enhancing safe working environments, working with a great team of people, and a wide range of lifting applications.”

TONY BURRIS, SENIOR DESIGN ENGINEER

“It’s the diversity of challenges, environments and the associated constant evolution of ever more innovative solutions within the lifting industry that appeals most to me, you’re always ‘on your toes’, learning and developing constantly. You can gain an acute sense of satisfaction from knowing that you or your organisation have been instrumental in ensuring a critical object has been moved, built and or enabled to function, safely and efficiently. Whilst overlooked by most, our industries’ ability to lift and reposition objects is an essential global ‘human’ capability that represents the evolution of our ingenuity and enables the existence of much, of what modern society recognises, inhabits, and consumes, – so perhaps now is as good a time as any to shout out loudly and proudly about what we do, who we do it for and why!”

 STUART LINNITT, SALES DIRECTOR

“What I enjoy about working for REID Lifting is being part of a great team, who work closely together producing quality products that we’ve both designed and manufactured. Seeing the finished product shipped to our customers ready for use and knowing that I’ve contributed along with the rest of the team at REID to provide the customer with equipment that will make the customers job both easier and safer, which will be used for many years. With the knowledge that our products are contributing to making our customers workplaces a safer environment for their employees.”

JAMES WILDE, QHSE MANAGER

“I am GLAD to be part of our business because the team here at REID is amazing! Everyone is always very supportive and helping. As far as the industry, I love that we get to be a part of making sure people are performing their jobs safely! Also, I get to work and talk with people all across the country and world and learn about applications I would have never known existed!”

RYAN BACHMAN, CUSTOMER SERVICE REPRESENTATIVE

“Why am I GLAD to be part of the lifting industry – REID came over as an interesting business, with a track history of innovative products in the lifting sector, great team and great site. With no experience in the lifting sector, I wanted the challenge to understand and add value to this great business and put maximum effort into shaping the next chapter of REID’s journey.”

RICHARD DAVIES, HEAD OF OPERATIONS

“I have been a part of a fantastic team within REID Lifting who all pull together with a great working environment, I have worked at REID for 4 years and had the pleasure to be involved within production of REID’s lifting and safety products including the testing, the progression the continuing growth. I have enjoyed learning about the different standards our products meet around the world in particular the USA and Japan.”

ROBERT CONNERY, A&T TECHNICIAN

“I am GLAD to be a part of the dynamic lifting industry where we continually produce a range of products for a variety of industries. Working to overcome daily challenges within the lifting and safety industry and building high quality products which are delivered on time to satisfy our customers. No day is the same and I am GLAD to work with a flexible team who can work together to overcome the daily challenges within the lifting industry.”

EDIJS LUKUMIETIS, PRODUCTION MANAGER

“I am GLAD to work within REID Lifting due to the great work environment and positive staff even when under pressure to deliver high quality products.”

ASHLEY FLOUNDERS, WELDER 

“Being within the heart of production seeing the process of our products from start to finish and satisfying all our customer needs. We are GLAD to be a part of a hard working environment, working alongside great individuals and striving to reach the end goal. #DREAMTEAM”

VICKI & KAREN MCAFEE, PRODUCTION ADMINISTRATORS